April 21 ‪#‎Mobilegeddon‬

HiRes-Advert600Google’s new mobile-friendly algorithm arrives today. This change is to make it easier for users to find web content formatted for mobile devices. Dubbed #Mobilegeddon the change is bad news for websites that aren’t mobile ready, so prepare to see this impact your Google search results.

The rise of mobile browsing means that for you to reach everyone in your audience effectively you need to deliver the webpages in a way that works irrespective of the device, be that a wide PC screen or a small smartphone screen.

The issue is that mobile screens are smaller than desktop screens and websites that are designed for desktop are too wide for mobile, and can be difficult to see and navigate. The solution is to either have a mobile version of the website designed separately, or to update your current website to automatically resize/reformat the web pages when they’re loaded on a mobile. Toucan Internet favours the latter for most developments as it keeps the costs down as there is only one website to develop and maintain.

If your website is important to your business and not yet mobile-friendly, you need to act.

You can test your site here –https://www.google.com/webmasters/tools/mobile-friendly/

Don’t panic, but do act on this and talk to your web developer to plan the best solution for your particular site. Most modern well-built sites can be modified so you’ll likely not have to start from scratch, but there is a commitment to further development.

Talk to us if you need more on this.