Author Archive: Simon Thomas

Safe as Houses with Absentia

visit Absentia's new websiteWhen Moira Hampton JP of Absentia was looking to enhance the business’ website she asked their local IT support company Systematic Business Solutions. Systematic use Toucan Internet LLP for all their website related projects and were swift to recommend Toucan again for Absentia’s website.

Once engaged on the project, Toucan Internet started the website creative design, optimisation and site development to Moira’s brief. As Absentia’s services are geared to providing House and Pet sitting services to clients in the UK and aboard, the site had to emphasise the diligence and honesty of the sitters that their clients expect when putting their pets and property in the care of ‘strangers’. As Moira Hampton, Managing Director of Absentia says “Our aim is for our sitters to be people you can trust, people who you would like to sit for you again in the future. Our sitters are selected for their integrity, competence and reliability.”

Given this background the site had to project this level of professionalism and be of interest to this diverse but select audience whilst maintaining the clear branding that was already in place.

This was achieved and “we are delighted with the finished website and the random selection of quotes and images on every page makes for an interesting visit every time. Well done Toucan”.

For more information on Absentia and their house and pet sitting services please visit www.home-and-pets.co.uk.

For more details about Systematic Business Solutions please visit www.sysuk.co.uk

For more details on how Toucan Internet could improve your online success please contact us and ask for Simon.

toucan-beak-tag-150t: 01279 871 694
e: simon@toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Five tips for more cost effective Google AdWords advertising

Google Adwords Optimisation

Google Adwords Optimisation

A simple but powerful message from Google that is of use to all Toucan Internet’s clients running their own Adwords Campaigns.

Today, more than ever, it’s hugely important to ensure that your company’s money is well spent.
With this in mind, we at Google have put together a short video outlining 5 tips on very simple things you can do to help ensure that your AdWords advertising is cost effective and successful in attracting users to your website.”

Google May 2009

 

t: 01279 871 694

e: simon@toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Key Steps in the Preparation of a Commercially Successful Website

Simon Thomas 7th May 2009 BNI Stansted

Simon Thomas of Toucan Internet LLP delivered a ten minute talk to Stansted BNI on the key stages involved in the development of a commercially successful website.

By popular request the MS PowerPoint “slides” are made available for those that may want these for reference.

Download presentation BNI10mins200905i1PublicLIVE.ppsx 4.17MB
We suggest you save this to your local hard disk to run.
Note some browser security may convert this to a ZIP file as a security measure.

If you are at the point where your business needs a commercially successful website, either by creating one from your current cobweb or by creating one anew, just contact Simon for a chat.

t: 01279 871 694 toucan-beak-tag-150

e: simon@toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Free Money Promotes Winning Website

screen-grab-aralia-300Aralia Garden Design is a progressive garden design company based in Herts. Toucan Internet LLP has worked closely with Aralia on their current website since its inception in 2007.

www.aralia.org.uk

With the assistance of Business Link, Aralia gained funding to:

  • update more of their site to include intelligent content management
  • bring the optimisation in line with current search engine expectations
  • run a full marketing session on the site

This website has generated approximately £80,000 of business in the last three weeks and as Spring is in the air greater web activity is predicted.

Toucan Internet LLP is approved and included in the Business Link supplier brokerage.

To find out more we suggest you contact us about your website and Business Link to see what regional business grants are available to your business.

Copyright Toucan Internet LLP 2009©. All rights reserved.

Budget Report from Pawley & Malyon

2009 Budget ReportChartered Accountants Pawley and Malyon have made available their 2009 Budget Report following the Chancellor’s budget speech on 22nd April.

This is available to all as a PDF download >>>>

Whilst on site at http://www.pawley-malyon.com take time to review the accountancy services of Pawley and Malyon, they are a long established practice with experts in both business and personal fields including, but not limited to:

  • Auditing
  • Accounting
  • Company Secretarial
  • Taxation Advice
  • Business Planning Service
  • Payroll

For more information contact Senior Partner David Malyon at:

T: 020 7462 9020

E: david.malyon@pawley-malyon.com

This site is designed and hosted by Toucan Internet LLP

Business Link Approves Toucan Internet LLP

businesslink_logo1Business Link, providers of a wealth of business support, administers the distribution of regional grants and funding.

With regards to business websites and on-line marketing, Toucan Internet LLP has surpassed the entry requirements and is now included the approved supplier brokerage list.

To find out more about Business Link and available funding please see www.businesslink.gov.uk

To chat over any possible on-line marketing needs you may have please call 01279 871 694 or visit Toucan Internet LLP

Copyright Toucan Internet LLP 2009©. All rights reserved.

Toucan’s Search Engine Marketing Process

google yahoo-logo msn

Introduction

Once your website has been properly optimised for the search engines, directories and local search tools, it is ready to be promoted. This is where so many websites fail as there is a need to watch how a website is accepted or not by the search engines and optimise accordingly. The Search Engine Marketing (SEM) performed by Toucan Internet is a mix of promotion, monitoring and feedback. The feedback is written with the sole objective of improving website performance and is focussed on specific improvements and other activities in line with the identified goals. We provide feedback in the form of reports and a commentary that you can act upon as you feel appropriate. It does give you the professional test and monitoring essential to any business activity. Search Engine Optimisation and SEM are essential and inseparable partners, each one feeding the other in a continual loop of improvement and following the ever changing credential required for on-line success.

 

Promote, Monitor and Feedback

DashboardToucan promote to the search engines (SE) and alike in a number of ways. Since Google is the prime referrer nationally and internationally for b2b and b2c, this search engine is the prime focus of activity as it will return the highest rewards once successful. Google and DMOZ are reviewed manually every session in some depth. You will be asked to include a Google verification code in your website so we can gain access to Google’s valuable activity and performance data held on your website in their webmaster reports. We will also suggest you add a Google tracking code so we can access the visitor data captured by them and therefore provide qualified feedback.

 

We promote to the prime SE manually and the rest using automatic submission software.  We manually verify your listing on MSN, Yahoo UK, Google and DMOZ – The Open Directory Project.

 

We manually submit the site to local and individual referrers such as UFindUs and Hotfrog and subsequently check for a positive listing.

 

Once the promotion is complete, reports are compiled including one for all the automatic submissions and a more detailed one for the manual SE including a comprehensive analysis of Google’s take on your site.

 

We analyse these results in line with your goals and will feed back our recommendations. The recommendations should be considered for your SEO activities and will likely involve updates to the website so the site will play a stronger hand to the search engines, particularly Google.  

 


The Typical Routine

webalizer_grab_250We perform this comprehensive SEM routine on a cyclical basis and most clients have in place a repeat order for Toucan to do this work until advised otherwise.

 

 After the first registration session the next recommended session is at the six week point and then three monthly thereafter. This programme can be tailored to specific needs.

 

After each session you will receive submission and analysis reports. After the third session the results will normally start to appear and we can see indicators as to how to improve the results, if need be.

 

Whilst there is no firm guarantee of a search engine position without paying for it by a Pay Per Click campaign (PPC), Toucan does gain good results for its clients who understand that we have to work together to get the results over a period of time. We will of course also help you establish PPC campaigns if required.

 

Summary

  • We agree the goals for the website in the form of key terms & phrases under which the site is to be found in line with your website optimisation
  • We manually promote to the key search engines and monitor accordingly
  • We manually monitor in-depth Google and DMOZ activity
  • We manually promote to emerging directories and local search type websites
  • We provide a report of manual monitoring and promotional activity
  • We provide a report of automatic submissions with history
  • We provide you a Ranking report for Key engines and with history and graphs for multiple key terms
  • We provide you a list of recommendations in summary for future SEO

 

seo_reportAs Toucan needs to keep up to date with the ever changing requirements of SEO and SEM this programme is subject to change as new practices, search tools and requirements evolve.

 

If you have any special requirements or would like to discuss these programmes in more detail, please contact us at:

Toucan Internet LLP

t: 01279 871 694

e: info@toucanweb.co.uk

 

 

 

 

 

Copyright Toucan Internet LLP 2009©. All rights reserved.

 

New On-Line Marketing Blog

Toucan Internet launch their latest blog covering all aspects of being successful online and news.

Posts will cover

  • website releases
  • new customer welcomes
  • online marketing successes for clients
  • search engine optimisation marketing tips and tricks
  • new media ideas
  • cd business cards
    …………….. and more.

Tag the blog and stay informed.

All contributions and suggestions are welcome.

To your On-Line Success,
Simon Thomas
Partner – Toucan Internet LLP