Business Wisdom

We can speak Klingon

“Having a website properly created, run and promoted for you is an important part of business now. Having a company that can provide such a service in a totally reliable, professional and friendly (non-Klingon-speaking) way is even more important. Lucky me: I found that company in the form of Simon and his team at Toucan. If your web co. doesn’t measure up, feel free to move to Toucan – I’ll share!”

Jane Malyon
Trainer – Coach – Writer – Speaker – “Agony Aunt”

See Jane’s Websites from Toucan >>>

Having been immersed in the commercial side of the Internet since 1995 we at Toucan can talk Klingon where required but prefer helping you develop your online business in plain English.
Please call us for a chat.

toucan-beak-tag-150t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Web of Deceit

What to do if you become a victim of online fraud

Routine online shopping and banking transactions should not pose any problems for people using the Internet, however the World Wide Web has vast scope for criminality, and fraudsters have been quick to exploit the opportunities it provides.

Here are some of the risks:

  • Emails purporting to be from banks, credit card companies or other financial institutions such as PayPal, that direct you to fake websites where they try to extract essential security information from you, (known as Phishing)
    ADVICE: Never follow links in emails. Instead go to the official site and login as usual.
  • Emails, that contain attachments that carry a virus or Trojan payload.
    ADVICE: If you don’t know the sender, never open an attachment.
  • Websites that download tracking cookies, adware, Malware or viruses directly onto your computer.
    ADVICE: Install antivirus software that will check all sites you visit.
  • Transactions with strangers via Ebay that turn out to be fraudulent.
    ADVICE: Never, ever send money via Western Union or other transfer service. Never allow a buyer to pay more for an item than expected, and never send them the ‘change’, as their original payment will always bounce.

Always install good Anti virus, firewalls and anti-phishing software on your computers and activate email-scanning too.

If you think you have been de-frauded online, report it to your local police station. Essex police has a fraud department that will liaise on your behalf with the appropriate authorities and internet companies to try and bring the criminals to justice. This includes foreign forces and Interpol.

Ebay and PayPal also have their own dispute resolution services and offer some protection to their users.

 

 

Peter Caulfield, Uttlesford Crime Reduction Advisor & Architectural Liaison Officer
Essex police, East Street, Saffron Walden, CB10 1LX 01376 556233
General Non-Emergency Number – 0300 333 4444 and ask for the person or department you require.

toucan-beak-tag-150

 

For more information on Toucan and how we could help develop your business

please call us for a chat.

t: 01279 871 694

e: simon@toucanweb.co.uk

w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Be Web Wise – as published in NBA Passport Sept 2009

nba_article-imageSimon Thomas, from Toucan Internet LLP, talks us through
his experiences.

Most businesses want to hang onto their cash and investigate what gives them the best bang for their buck; something we should all be doing all of the time, but brought into focus as the recession squeezes our cash.

Nothing could emphasis this more when we see the upturn in investment by bus­inesses that have analys­ed their ROI’s and have woken up to the fact that the Net is in many cases the quick­est, cheapest and most effective route to market and has been either ignored or played with without serious intent in the past. Many clients have re­align­­ed budgets, giving sig­nif­­­ic­ant­ly less or no spend for space advertis­ing and sales people in favour of online marketing.

For example it is possible to build an administrative system that will run all the courses for a national swim school for £5,000. David Cartwright, MD of the Cartwrights Swim School said “It was a big leap of faith for us to move from trad­itional paper based systems. We knew it would be the quickest way to communi­cate with the hundreds of clients we have on courses all around the country and would also be the automated administrat­ive centre.”

It’s a fairly simple job to identify from where best business rewards will come when reviewing a business m.o. and their current marketing. Don’t subscribe to the philosophy that if it’s simple it doesn’t work.

Pat Fox, MD of Aralia Garden Design, noted: “Over a couple of weeks this summer, our site gen­erat­­ed three orders totalling £63,000.”  

Article published in Passport the Newport Business Association monthly business publication

nba_logo

For details of the Newport Business Association – www.newportbusinessassociation.co.uk

The full September issue of Passport is available in PDF format here >>>.

For more information on Toucan and how we could help develop your business
please call us for a chat.

toucan-beak-tag-150t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Five tips for more cost effective Google AdWords advertising

Google Adwords Optimisation

Google Adwords Optimisation

A simple but powerful message from Google that is of use to all Toucan Internet’s clients running their own Adwords Campaigns.

Today, more than ever, it’s hugely important to ensure that your company’s money is well spent.
With this in mind, we at Google have put together a short video outlining 5 tips on very simple things you can do to help ensure that your AdWords advertising is cost effective and successful in attracting users to your website.”

Google May 2009

 

t: 01279 871 694

e: simon@toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Key Steps in the Preparation of a Commercially Successful Website

Simon Thomas 7th May 2009 BNI Stansted

Simon Thomas of Toucan Internet LLP delivered a ten minute talk to Stansted BNI on the key stages involved in the development of a commercially successful website.

By popular request the MS PowerPoint “slides” are made available for those that may want these for reference.

Download presentation BNI10mins200905i1PublicLIVE.ppsx 4.17MB
We suggest you save this to your local hard disk to run.
Note some browser security may convert this to a ZIP file as a security measure.

If you are at the point where your business needs a commercially successful website, either by creating one from your current cobweb or by creating one anew, just contact Simon for a chat.

t: 01279 871 694 toucan-beak-tag-150

e: simon@toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Budget Report from Pawley & Malyon

2009 Budget ReportChartered Accountants Pawley and Malyon have made available their 2009 Budget Report following the Chancellor’s budget speech on 22nd April.

This is available to all as a PDF download >>>>

Whilst on site at http://www.pawley-malyon.com take time to review the accountancy services of Pawley and Malyon, they are a long established practice with experts in both business and personal fields including, but not limited to:

  • Auditing
  • Accounting
  • Company Secretarial
  • Taxation Advice
  • Business Planning Service
  • Payroll

For more information contact Senior Partner David Malyon at:

T: 020 7462 9020

E: david.malyon@pawley-malyon.com

This site is designed and hosted by Toucan Internet LLP

Business Link Approves Toucan Internet LLP

businesslink_logo1Business Link, providers of a wealth of business support, administers the distribution of regional grants and funding.

With regards to business websites and on-line marketing, Toucan Internet LLP has surpassed the entry requirements and is now included the approved supplier brokerage list.

To find out more about Business Link and available funding please see www.businesslink.gov.uk

To chat over any possible on-line marketing needs you may have please call 01279 871 694 or visit Toucan Internet LLP

Copyright Toucan Internet LLP 2009©. All rights reserved.