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Mobilegeddon – The Aftermath

When HLNM-July-webAL asked “what are you doing Dave” in Stanley Kubrick’s film rendition of Arthur C Clarke’s classic “2001, a Space Odyssey”, it epitomised our distrust of autonomous processes that we allow to impact our lives. Pre-programmed devices and services fed from the data we leave in our wake steer our lives more than ever and none more than Google providing answers to your questions on which we all rely to make “informed” decisions.

We all understand that Google chooses answers according to a set of over 200 rules or The Algorithm, and this is continually updated to improve the search results in a fair manner. This will improve some companies’ search results and penalise others. Google, as this Information Age’s big player, is the one we must influence to improve our outcome, but we must play by the rules. Fortunately the rule writer in the Google inner sanctum manages this with responsibility, humanity and common sense.

Deciding on the facts from the hype in the search arena and then seeing how this will affect your presence on the web is the job of the search marketer.

If your presence doesn’t depend on Google search results then just consider your users’ needs when putting your website together, if they use smartphones to see your site it makes sense to provide them a site they can use with near equal benefit as someone on a wider screen device like a tablet or desktop.

If your commercial performance does however depend on the search engine result position then the latest Google algorithm update means you do need to have a website that is properly optimised and that now includes having a properly responsive site; that is one that automatically adapts to the device screen on which it’s displayed. There is considerably more paranoia in the SEO market than with previous Google updates suggesting that its impact will tear the very fabric of the Internet apart especially as it’s given the Hollywood blockbusteresque name of Mobilegeddon, implying that if your site doesn’t work on a mobile device you’re out of business on line. The reality however, some weeks since the release on 21st April, is somewhat mixed. Anyone having lived through and planned for digital Armageddon 15 years ago with the Millennium Bug will tend to be a touch more reflective when it comes to such cataclysmic pronouncements.

The real crux of this is how has this update actually affected websites’ search engine result positions (SERPS) since the Mobilegeddon day. The truth appears to be that the sites without responsive pages are suffering significantly poorer search engine traffic for generic search results, however brand specific searches are affected the least as Google will still naturally refer to the best search result to the brand site, be that a responsive webpage or not.

Some facts:

  • This update only affects search results from mobile devices. It does not affect results on searches from Tablets or PC’s.
  • It is a page level change and not site wide.
  • Quality non-responsive pages may still appear high in the mobile search results if there is superior content.
  • If your audience is predominantly desktop you still need to consider that your mobile audience is only going to grow.

Ultimately we should always come back to the simple fact that a good website that best meets the intended audience demands is going to be the winner. So write it well, keep up with and even lead in your market with regards layouts and facilities, keep it relevant, interesting and engaging, and take on board the right expert advice from time to time to stay ahead; then your site will remain in the limelight and return commercially.

Further reading:


Article by Simon Thomas of Toucan Internet LLP

Simon has been developing websites since 1995 and has a wealth of experience in commercial website development.

simon@toucanweb.co.uk
www.toucanweb.co.uk

T Bird 72ppi

Harry’s Bar, Splendid London Restaurants with an advanced website.

The decision to choose between a routine website and one that ups the game to run business processes and online marketing is a big one, however the ongoing benefits of automating routine procedures saves time and money.

We were delighted to be commissioned to redevelop the website at Harrys.co.uk as Toucan Internet LLP started as Harry’s Bar’s web partner with their very first website that was developed in 1999.

The creative design was critical in capturing the essence of these two quite different Harry’s Bar restaurants. This exciting design involved considerable liaison with the team at Harry’s Bar and the photographers who shot some stunning images that project exactly what Harry’s Bar is about.

The technical specification was extensive and it affords the team at Harry’s Bar extensive control over the whole website through a friendly control panel:

  • Add and delete pages
  • Schedule pages to be available during certain periods, ideal for seasonal menus
  • Upload, crop and scale images automatically; no image preparation is required before upload
  • Mailing list function automatically handles opt-ins and corporate mail outs are managed directly on server affording easy mailings and avoidance of being seen as Spam
  • Place rotating onsite advertising panels
  • Manage the on-page search engine optimisation
  • ……… more

Since a greater amount of decision making will be done through mobile web than is done on conventional pc’s over the next few years, Harry’s Bar’s new website also supports a responsive design that is automatically used in favour of a wider screen rendition if viewed on smartphones.

All menus have a dedicated print version that emulates the real restaurant menus such that they can be printed and reviewed before visiting the restaurants.

Finally when you’re in town next and fancy a bite to eat away from the madding crowd, we wholly recommend Harry’s Bar for a warm welcome, exquisite food and great atmosphere – you will not be disappointed. Furthermore on presentation of a printout of this article before the end of November 2012 you can get 10% discount on the a la carte menu at the Ironmonger Lane venue. Many thousands of visitors to the website every month have already discovered Harry’s Bar, now it’s your turn.

http://harrys.co.uk/

 

For more information and a chat about affordable professional website development for restaurants please feel free to contact Simon at Toucan Internet LLP and improve your online success.

t: 01279 871 694

e: simon@toucanweb.co.uk

w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2012©. All rights reserved.

Harry’s Bar, Splendid London Restaurants with an advanced website.

Dependable Internet Services Underpin Successful Answer Call Business

zoom-logoZoom Answer Call is celebrating its first successful decade in business, over eight years as  a client of Toucan Internet.

In 2002 Chella Hayes, CEO of  Zoom decided to rebrand the company’s logo, website and stationery and chose Toucan Internet to assist in this project. The resulting distinctive branding is still in use today, epitomising the quality of business call handling from Zoom.

Chella says “Good internet communications are essential to our entire operation and in this respect Toucan Internet has excelled, repeatedly surpassing expectations. We value Toucan’s personal and rapid response to issues as they arise. They routinely debug email problems, invariably such problems being caused by third party or client’s networks, which nonetheless prevent Zoom providing its clients with the first class service they expect”

We wish Zoom Answer Call a successful second decade.


For more details on how Zoom could help you business please see www.zoomuk.co.uk or email Chella at sales@zoomuk.co.uk

At Toucan Internet we’re looking for more businesses that want exceptionally high quality internet services and unparalleled support.

 

toucan-beak-tag-150Please call us for a chat.

t: 01279 871 694
e: simon@toucanweb.co.uk

w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Macmillan Cancer Supported

dsc_1544_150pxShona is Toucan Internet’s lead database developer and has decided (or been roped into) running the Edinburgh Marathon this year on 31st May to help raise money for the extremely worthwhile charity of Macmillan Cancer Support.

Shona says Macmillan Cancer Support have done an unsurpassable job of helping some close family and friends who have been touched by cancer over the last couple of years. The Macmillan charity does a fantastic job helping thousands of cancer sufferers and their families every day by providing practical, medical, emotional and financial support when it’s needed most. ”

So if any of you fancy sponsoring Shona to help spur her on then please do, “I need all the help I can get!” she says.

The link to sponsor Shona online is below and any pennies you can spare is much appreciated:

http://www.justgiving.com/shonawright

toucan-beak-tag-150t: 01279 871 694

e: simon@toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Safe as Houses with Absentia

visit Absentia's new websiteWhen Moira Hampton JP of Absentia was looking to enhance the business’ website she asked their local IT support company Systematic Business Solutions. Systematic use Toucan Internet LLP for all their website related projects and were swift to recommend Toucan again for Absentia’s website.

Once engaged on the project, Toucan Internet started the website creative design, optimisation and site development to Moira’s brief. As Absentia’s services are geared to providing House and Pet sitting services to clients in the UK and aboard, the site had to emphasise the diligence and honesty of the sitters that their clients expect when putting their pets and property in the care of ‘strangers’. As Moira Hampton, Managing Director of Absentia says “Our aim is for our sitters to be people you can trust, people who you would like to sit for you again in the future. Our sitters are selected for their integrity, competence and reliability.”

Given this background the site had to project this level of professionalism and be of interest to this diverse but select audience whilst maintaining the clear branding that was already in place.

This was achieved and “we are delighted with the finished website and the random selection of quotes and images on every page makes for an interesting visit every time. Well done Toucan”.

For more information on Absentia and their house and pet sitting services please visit www.home-and-pets.co.uk.

For more details about Systematic Business Solutions please visit www.sysuk.co.uk

For more details on how Toucan Internet could improve your online success please contact us and ask for Simon.

toucan-beak-tag-150t: 01279 871 694
e: simon@toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.