Simon Thomas, from Toucan Internet LLP, talks us through
Most businesses want to hang onto their cash and investigate what gives them the best bang for their buck; something we should all be doing all of the time, but brought into focus as the recession squeezes our cash.
Nothing could emphasis this more when we see the upturn in investment by businesses that have analysed their ROI’s and have woken up to the fact that the Net is in many cases the quickest, cheapest and most effective route to market and has been either ignored or played with without serious intent in the past. Many clients have realigned budgets, giving significantly less or no spend for space advertising and sales people in favour of online marketing.
For example it is possible to build an administrative system that will run all the courses for a national swim school for £5,000. David Cartwright, MD of the Cartwrights Swim School said “It was a big leap of faith for us to move from traditional paper based systems. We knew it would be the quickest way to communicate with the hundreds of clients we have on courses all around the country and would also be the automated administrative centre.”
It’s a fairly simple job to identify from where best business rewards will come when reviewing a business m.o. and their current marketing. Don’t subscribe to the philosophy that if it’s simple it doesn’t work.
Pat Fox, MD of Aralia Garden Design, noted: “Over a couple of weeks this summer, our site generated three orders totalling £63,000.”
Article published in Passport the Newport Business Association monthly business publication
For details of the Newport Business Association – www.newportbusinessassociation.co.uk
The full September issue of Passport is available in PDF format here >>>.
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