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What is the difference between budget web hosting and business class web hosting?

Many of the points detailed below are on a scale rather than being black or white when comparing one provider with another.

Support
For websites to work properly they have to have an adequate level of technical support at the time when it is needed by the developer and the business. Delays will hinder development and inevitably increase other operational costs.
Toucan Internet’s quality standard is that you will be able to contact a human being who can understand and correct the issue you have or be just one step back from that person. You will always get a human being to talk to during normal UK office hours. We do not use automated call handling, just real people who care and invariable know you as a customer. We also have the patience to take the time to explain the details you need in plain English.

This best summed up by one council who transferred all their hosting to Toucan Internet LLP from a budget web host provider because of the lost hours spent waiting in call queues and alike when technical support was required. They now simply call us and the matter is in hand.

Out of hours we have a Support Request system in place http://toucanweb.co.uk/ti_status_request.php and a notification service for bigger issues at http://toucanweb.co.uk/ti_status.php.

Website Performance
For businesses that require the best possible advantage with Google it is worth bearing in mind that one of the many criteria that Google uses to rank a website is speed of delivery of the web pages and their content. There are two parts to the speed of delivery, one is the quality of the website code and the second is the speed of the server and the supporting network. Our servers are right on the UK’s Internet backbone in a datacentre in London’s Docklands, affording our clients excellent connectivity.

A number of our websites are in the top 5% of the world’s fastest websites as independently reported by Google.

Economy hosting gives the provider a lower revenue and as such they have to max the servers to generate adequate return by putting as many customers websites on a server as possible. At Toucan Internet LLP our competitive business class rate means that we can balance the loads on our servers and keep significant resources in reserve. This is turn gives impeccable reliability and up time plus fast delivery of websites.

 

Email Services
Invariably the web host provider will be the email provider. With the same level of care and customer support, Toucan Internet LLP provides email services for practically all requirements:

·         POP3

·         IMAP

·         Cloud – Hosted Microsoft Exchange

·         SMTP

Plus Toucan Internet LLP supports this with world class email security that screens inbound mail for Spam and viruses including providing an online quarantine box, white & black listing and a daily digest of your quarantine box.
The need to configure your email accounts on your local business servers and devices is accommodated as Toucan Internet LLP has good working relationships with many local IT support companies and liaises with any IT professionals you may already have in support.

 

Bespoke Services
If your web developer requires additional services, modules or configurations specific to a special requirement, then we accommodate this too, subject to a security audit of the solution.

 

 

Comprehensive business class services with personal support

We care about your business.

About the Author

Simon Thomas of Toucan Internet LLP has 18 years direct marketing experience prior to embracing the new Internet marketing channels that emerged in 1995. He heads the multiple disciplinary team of professionals at Toucan Internet LLP supporting clients of all sizes and markets where the client is looking for a professional Internet marketing partner with a long proven track record.

To find out more about Toucan Internet LLP please feel free to contact Simon at the contact points
below.

t: +44 1279 871 694
e:
simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Things to consider when redeveloping your website.

There comes a time when the corporate website that once met all your criteria starts looking a little like yesterday’s offerings design-wise and is now missing the mark from a marketing perspective. Tell-tale signs may be subtle such as the visitors bounce* rate increasing as the website fails to convince visitors that you are a worthy offering or the signs may be more obvious in that the website is just not up to date with expected content such as social media integration, compliance with popular browsers and standards or being ready for the mobile market place.

From experience the following is a consolidation of some of the points you may need to consider when undertaking the rework of your website.

Your Objectives

Define the objectives of having a website as once you’ve done this all the subsequent decisions you have to make fall in place as they are either in line with these objectives or they are not.

Your Blueprint

On large projects there can be much detail that really must be concluded before the project starts. Once concluded the entire web development team will understand exactly what has to be delivered and when, and as the website owner you will also know that it will meet your defined objectives.

The blueprinting process often opens up the minds to further specification improvements and content as it encourages all involved to review the finer detail of the website facilities.

Websites that are properly blueprinted have always turned out to be good performers and the relationship between the development team and the customer has been excellent.

Cost-wise; as the project runs to a mutually agreed plan there is far less scope for budget irregularities.

Your Current Website

When you put together your initial website, there would likely have been great thought and deliberation as to what was included and how. Despite the old website now looking dismal beside the competition’s new feature rich website, so many companies will totally disregard the good that is present in their old website. Be very careful not to “throw the baby out with the bathwater”. Apart from quality content that may need to transfer to the new website after reworking, the search engines and other referrers will have linked to the pages in your website.

Your Development Team.

In the past your website may well have required the basic skills of a developer and maybe a designer. Consider the content and your aspirations and ask yourself if your current incumbent team is complete and can offer you:

  • Web development that brings commercial return
  • A team of people with whom you are comfortable working
  • The resources you’ll need to grow your website including:
    • Web coding so the fundamental HTML code is right
    • Programming so the website facilities function to your specifications including Mobile standards and general fall back solutions where Flash and other resources are not supported on the visitor’s browser
    • Copywriting that both fits your industry style and finds favour with the search engines
    • Photography so you avoid poor images that so often degrade what could be a quality website; afford professional or quality photography
    • Video as a powerful and effective way to engage the visitor and also finds favour with the search engines
    • Search engine optimisation
    • Search engine marketing
    • Social media

The Internet marketing team you choose for the next part of your journey needs to have a lot more bases covered than was the case a few years ago if you are to rise above the bland mediocrity of basic websites and have a true commercial success.

The Creative Design

This is the most subjective of all the components. Having a professional creative team that understands both design for web and the norms of your market places will undoubtedly make for a professional result that wins business. So many creatives are stuck in the “design for print world” and do not engage with the dynamic medium of a website. With dynamic new technologies such as jQuery and AJAX, webpages are written to dynamically change according to input giving more efficient pages and a much improved customer experience.

The creative team will work with you and your developers to conclude the navigation tree so that your information is presented in the most effective fashion and in such a way that we lead the visitor through the punchy introduction via the convincers to the call to action. If that simple process is not instinctively engrained in the team’s approach then find someone else.

The Platform and Programming

Do not be wooed by a web development team that wants to build your website with some obscure technology. Stay mainstream with all your resources unless there is a very good reason why not to. If you go “off piste” then you’ll find that there are fewer developers prepared to take your website on with a technology that they do not support and fewer pre-developed resources online so you’ll be paying for bespoke development from scratch for new modules. Examples of mainstream solutions include Linux with PHP & MySQL or Microsoft with ASP & SQL.

Your Online Marketing

The possible routes to market online are now extensive and affordable to all. Have a sound plan in mind that will accommodate all channels including social media, newsletters/mailings, website news, blogging, article publication and other avenues that fit comfortably in your marketing mix. Importantly remember that your website and online marketing are not to be done in isolation and absolutely must seamlessly integrate with your internal systems and traditional marketing. Choose a web development team that understands the benefits of combining multiple channels of communication and better still offers them.

The opt-in newsletter/mailings can be extended further by adding an autoresponder series so that your worthy pre-prepared messages are delivered periodically to your schedule.

Once a website is launched the online marketing offered by your web development team should monitor performance in line with the client’s objectives and the Internet norms and in turn make website changes according to the feedback received. Continuous improvement and following marketing opportunities are key to keeping your website commercially successful for years to come. Keep testing, measuring and improving.

Your Website Hosting

Budget hosting should be avoided; slow servers that are maxed out for profit will cost you dearly. Slow delivery of website content not only turns visitors away but also has an effect on your Google ranking. Your web development marketing company should be monitoring this as one part of your search engine marketing they do for you.

These are just some of the key elements from 16 years of experience and worth considering when redeveloping your website.

 

 

 

About the Author

Simon Thomas of Toucan Internet LLP has 18 years direct marketing experience prior to embracing the new Internet marketing channels that emerged in 1995. He heads the multiple disciplinary team of professionals at Toucan Internet LLP supporting clients of all sizes and markets where the client is looking for a professional Internet marketing partner with a long proven track record.

To find out more about Toucan Internet LLP please feel free to contact Simon at the contact points

below.

t: +44 1279 871 694

e: simon@toucanweb.co.uk

w: www.toucanweb.co.uk

iPhone and POP3 Accounts

iphone4As providers of email facilities to business, Toucan Internet LLP is called upon to offer additional support for the many mobile devices that hang on the end of our services. Most of these have their own little foibles that, if you’re unaware of, can cost hours of lost time, raise your blood pressure to dangerous levels and leave you wondering why you ever upgraded in the first place. Don’t worry you’re not alone.

Some clients have issues connecting the iPhone to POP3 accounts, not because of the product itself, but rather the lack of configuration advice available to users. Having helped clients recently, this basic information may well be helpful to many.

If you have another device such as a main PC that is also collecting your email, then there can be clashes as the POP3 protocol that handles your mail can only service one device at one time, therefore if one is connected and the other one polls the mail box it will return an error as it cannot get access.

These are typical log errors that show the issue and your sysadmin people will be able to spot this:

May 19 12:54:35 toucan ipop3d[32387]: Login user=mrmail host=[212.183.140.122] nmsgs=10/10
May 19 12:58:56 toucan ipop3d[725]: Error opening or locking INBOX user=mrmail host=yourco.co.uk [83.104.167.229]

Here we see the iPhone log in at 12:54:35 from IP address 212.183.140.122 and before that mail session has closed the office PC log has attempted a connection to the same account from 83.104.167.229. The office pc would report a connection error.

To avoid this being a continual issue one solution would be to only have the office PC collecting when you are there. There are countless other ways email accounts can be configured that we’ll not debate them all here, but rather flag up this iPhone/Mobile device and POP3 issue.

Particularly with the iPhone and the above configuration with an office PC on the same account it is important to set the iPhone push facility to “off”. From our experience if this is set to “on” the iPhone doesn’t close the session after polling the POP3 account therefore locking the mail box from access by other devices, such as the office PC.

Specific to Toucan Internet LLP POP3 accounts in the advanced settings set “SSL” to off. The SMTP authentication should be set to “password”.

Hi Simon

Thank you for your help and assistance with the iPhone4 queries, you have achieved in 5 minutes what Vodafone have taken over 2 hours to not resolve! I have discussed with them just now about Outlook needing to be closed to get emails on the iPhone and they have advised altering the Outlook settings to ‘keep the mail on the server’ which I have done and it appears to be working OK but goodness knows what else it will put out of sync!

Thanks,
Alistair
FORBES ASSOCIATES
Saffron Walden
19-5-11

If you are looking for a reliable provider of business email facilities with a human interface, please have a chat with Simon @ Toucan Internet LLP, details below.

t: 01279 871 694
e: simon@toucanweb.co.ukToucan Internet LLP
w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2011©. All rights reserved.

What is Google Panda and what does it mean to your business.

For business keen to stay in Google’s favour have been asking questions about the introduction of Google’s Panda / farmer update to the UK on April 11th

“What does Google Panda / farmer mean for my website?”

or importantly,

“What does Google Panada mean for my business?”
In this post I intend to give you a quick overview of what the Google Panda / Farmer update is and how it could affect your online marketing and SEO.
 

 

What is the Google Panda Update?

The first thing you should know is that Google has a set of rules called an algorithm for returning search results. You can split it into two parts. The first part returns all of the pages that are relevant to your search term and the next part ranks them in order of relevance to your term. This is intended to return web pages that you will be interested in on the page one.

The Google Panda update is a change to the way the second stage works. Google has implemented Panda to try and make the way that web pages are ranked more relevant and so delivery better results to you when searching.

Why have Google implemented Panda?

Google was under criticism recently regarding the quality of its search results. The cause of this was Spam content in many forms and guises, most notably:

  • Duplicate content. For example, thousands of Spam pages summarising and linking to an article to boost its ranking.
  • Spam content. For example, web-pages containing a meaningless combination of words that has been specifically tailored to rank highly on search results but that is unreadable; often with the goal of making money through advert clicks.

Google is always changing their algorithm to try and make search results more relevant. The reason that Panda has had such media attention is due to its level of impact. Google suggests that the change will impact “11.8% of our queries” (a query refers to a single Google search), which is quite significant considering that Google suggested in 2008 that there were 1 Trillion unique web page URL’s. No doubt this has increased since then. I reference URL’s instead of pages because it is part of Google’s algorithm to evaluate which URLs point to relevant new content vs. repeat content.

How does Google Panda work?

Google will never tell the general public the exact working of its algorithms. All they will tell us is the effect that the algorithm is trying to achieve.

In sort the algorithm change aims to identify Spammy duplicate content. The ultimate goal is to penalise content farms and Spammed back links. Do you have an online SEO strategy that involves Spam’like or automated processes to generate back links and content? Chances are that this is the type of thing that will be penalised.

Google wants you to be creating content for humans to read, not search engines.

In some situations Google will also use information regarding the sites that users block to influence how it ranks pages.

How can I make sure my website works with change?

Don’t create Spam content to try and hit search results. Write high quality tailored content that will be relevant to what a user would want if they arrived on your page from a search engine.

If you are building back links then try to build them from quality sources that are relevant to the content of the pages that they are linking to.

Remove Spam content from your website. If you have lots of Spam content on your website then there is a chance that Google could flag the whole site as a content farm. If you have multiple landing pages with tailored content then try and make sure that each page is relevant to the user that is likely to visit it; and if possible write something small and customised for every page so that Google can see that it has unique content.

I would recommend that you take the time to read Google’s Webmaster Guidelines. They are very open about the standard of websites and the sort of content that they are looking to rank highly.

Is this change a good one?

This change is definitely one that I think is for the general good of the internet. It is going to drastically change the Spam building strategy that a lot of “SEO Specialists” employ and it will put a positive slant towards the SEO marketers who are gaining high rankings through quality copywriting.

I would suggest investing time into writing high quality content is the most important thing here. If you would like advice in this area then contact us at any of the points below and we will get our professional web copywriter who specialises in writing content to achieve search engine performance to contact you.

Appendices:

The Official Google blog post on “Finding more high-quality sites in search”

http://googleblog.blogspot.com/2011/02/finding-more-high-quality-sites-in.html

Web index size:

http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html

Questions on quality of Google results and spam:

http://www.washingtonpost.com/wp-dyn/content/article/2011/01/28/AR2011012807515_2.html

Websites that Google block:

http://googleblog.blogspot.com/2011/03/hide-sites-to-find-more-of-what-you.html

Google Webmaster Guidelines:

http://www.google.com/support/webmasters/bin/answer.py?answer=35769

 

 Article by Andy Ward and Simon Thomas @ Toucan Internet LLP

To find out more about how Toucan Internet LLP can influence your online success please feel free to contact Simon at the contact points below.

Toucan Internet LLPt: 01279 871 694

e: simon@toucanweb.co.uk

Copyright Toucan Internet LLP 2011©. All rights reserved.

Intellectual Property Rights (IP) and your website.

Intellectual Property (“IP”) affects all businesses in one way or another. In most instances it will be the website that attracts IP protection of some description. IP covers trade marks, copyright, patents and designs. In the case of websites the most likely area that will be of interest to a business is trade mark and copyright. The Intellectual Property Office (“IPO”) website defines “Trade Marks” as;

“symbols (like logos and brand names) that distinguish goods and services in the marketplace.”

Trade marks can be protected in one of two ways, either by registration with the IPO or under the principle of passing off. Registration is a simple process that can be undertaken online via the IPO website and has better protection rights than passing off. Passing off is the common law action where provided you are able to show that, the mark is yours, a reputation has been built up around the mark and you have suffered loss, you gain protection. Obviously the registration of a trade mark makes enforcement much easier.

Copyright protects original work that is created using independent skill and effort and provides the owner of that work control over how it is used. Copyright extends to websites, pictures, articles etc. When creating a website you need to consider who owns the copyright. If it is created in house then the copyright is owned by the business. If the website is created by an external contractor then unless otherwise agreed contractor will own the copyright. You will need to make sure that any contractor who is creating a website for you checks the content of the website for any copyright infringement issues involving 3rd parties such as, the use of pictures or layout of the website.

Copyright only provides protection from someone copying the original works. Should it come to your attention that part of your copyright has been infringed your protection lies in the Copyright Designs and Patents Act 1988. In order to protect copyrighted works through the Courts the first step is to show that there is access to the material in the first instance. In the case of a website this is easy to do. If the work is copied in its entirety then the proof is easy to evidence. In cases where part of the work has been copied or amended the Court will focus on the core of the material to determine whether there has been an infringement. It is a good idea to get a copy of the site you consider has infringed your copyright as it exists at the time, in most cases by printing off a copy. This is to protect against the potential for a site owner to change their site in the future.

For legal queries regarding IP, please contact the author of this article, Tim Carter, who is the
IP expert at Attwaters Solicitors.

attwaterst. 01279 638888
e: Tim.Carter@attwaters.co.uk
To find out more about how Toucan Internet LLP can influence your online success please feel free to contact Simon at the contact points below.

Toucan Internet LLPt: 01279 871 694
e: simon@toucanweb.co.uk

w: www.toucanweb.co.uk
Copyright Toucan Internet LLP 2010©. All rights reserved.

Environmental Policy Published

As a demonstration of Toucan’s stance towards sustainability and the environment it has published its Environmental Policy Statement. Any suppliers to Toucan Internet LLP or Toucan eMedia should be aware of the aims that the business has with regards to the environment, and through their own activities and supplies, further support Toucan’s environmental objectives.

Toucan’s full set of policies including the environmental policy is available at http://www.toucanweb.co.uk/ti_legal.php

Thank you to Jessica Ward of Addington Consultants for her professional assistance in preparing this policy. You can find out more about Addington Consultants at http://www.addingtonconsultants.com/

To find out more about Toucan Internet LLP please feel free to contact Simon at the contact points below.

t: 01279 871 694Toucan Internet LLP
e: simon@toucanweb.co.uk
w:www.toucanweb.co.uk
Copyright Toucan Internet LLP 2009©. All rights reserved.

FREE Email autoresponder for Toucan Internet clients.

As part of our service review and requests from clients we have now added email autoresponders to our list of business class services.

This autoresponder service is available free of charge to all of Toucan’s customers who subscribe to POP3 or IMAP email facilities.

The autoresponder is entirely configurable to your needs:

  • set it up when you want it
  • switch it on or off whenever you wish
  • change the responder message whenever you wish

To set up your autoresponder you just need your:

  • email address
  • email account name
  • email account password

Clients can access their autoresponder at:
http://www.toucanweb.co.uk/ti_what_email_autoresponder.php

To find out more about how Toucan Internet LLP can influence your online success please feel free to contact Simon at the contact points below.

Toucan Internet LLP

Toucan Internet LLP

t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2010©. All rights reserved.

CD Business Cards – A Powerful Marketing Medium

CD Business Cards

CD Business Cards

For over ten years Toucan eMedia has been providing CD Business Cards to progressive business for marketing and generally for the distribution of information in an affordable and high impact way.

Unlike normal repro houses Toucan eMedia is a full service organisation capable of handling every part of a CD Business Card project from concept to final delivery and not just the CD Business Cards replication or duplication. The services can include presentation design, programming, video conversions, bespoke packaging; in fact everything to make your company look the best it can to prospective clients.
Toucan eMedia have structured prices to be competitive for the high quality services and products provided which is why international businesses with household names are content with our handing of their public image.cd_business_card_wallet1

You can store everything that your customers need to know about your business, from a full company presentation to details of products, services, interactive maps, databases and automatic links to the company’s web site. You can even store music sound tracks and include a voice-over if necessary.

Whether you need just 50 CD Business Cards or 50,000 Toucan eMedia have the resources to meet you requirements.

CD Business Card replication

CD Business Card replication

Denise Thomas of Toucan says “There are a few reasons why we enjoy such success, we have a very stringent quality control ethos, we spend time with clients so they are fully informed about the design and production procedures, even to the point where our key people will liaise with their programmers and designers and we’ll entertain small orders on very quick turnarounds.”

 

 

 


To find out more about CD Business Cards and how they could be of effective use to your business lease feel free to contact Denise at the contact points below.

Toucan Internet LLP

Toucan Internet LLP

t: 01279 871 694
e: denise@ebusiness-cards.co.uk
w: www.ebusiness-cards.co.uk

Copyright Toucan Internet LLP 2010©. All rights reserved.

Fractional Property Deals Website

Florida Fractional Deals is an enterprise that is pioneering fractional ownership of properties in Florida, both as an investment as the market recovers and as a holiday base in one of the World’s most popular holiday destinations.

logoMr Allan Dick, the proprietor of Florida Fractional Deals, required a simple one page website plus advice on how to make it impress visitors, but on a very small budget.

He said “We needed to prove principle so the budget was tight for our chosen web developer as this was all upfront investment. Toucan Internet suggested the attractive rotating image gallery with a zoom facility, plus image scrollers further down the originally designed page and a personalised autoresponder to all enquirers.”

This budget website plus the quick logo “was exactly what my business required”, he added.

Simon Thomas of Toucan commented that whilst they typically cater for larger web development projects, smaller enterprises such as this are of interest as they can grow into bigger business with the right support.

 


To find out more about Florida Fractional Deals contact Allan Dick, see the Florida Fractional Deals website at www.floridafractionaldeals.com

To find out more about how Toucan Internet LLP can influence your online success please feel free to contact Simon at the contact points below.

t: 01279 871 694

toucan-beak-tag-150e: simon@toucanweb.co.ukw: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Chinese Website Content for Local Coach Company

St Margarets Coach Hire of Stansted Abbotts has had their website marketed by Toucan Internet LLP and the marketing reports that came back showed a large number of visitors from mainland China.

Keen to capitalise on this, St Margarets chose to include an additional Home Page on their site in Chinese as written and proofed by Toucan Internet’s translators.

Simon Thomas of Toucan Internet says “All too often people forget the possible reach and influence of their website and if St Margarets Coach Hire start to capitalise on the large number of Chinese visitors to their site then the summer may well see them providing bespoke coach tours of the UK to many parties of visiting Chinese tourists”.

To find out more about St Margarets Coach Hire of Stansted Abbotts please visit their website at www.stansted-airport-coach-hire.co.uk

To find out more about how Toucan Internet LLP can influence your online success please feel free to contact Simon at the contact points below.

t: 01279 871 694

e: simon@toucanweb.co.uk

w: www.toucanweb.co.uktoucan-beak-tag-150

Copyright Toucan Internet LLP 2010©. All rights reserved.