Latest Posts

FREE Email autoresponder for Toucan Internet clients.

As part of our service review and requests from clients we have now added email autoresponders to our list of business class services.

This autoresponder service is available free of charge to all of Toucan’s customers who subscribe to POP3 or IMAP email facilities.

The autoresponder is entirely configurable to your needs:

  • set it up when you want it
  • switch it on or off whenever you wish
  • change the responder message whenever you wish

To set up your autoresponder you just need your:

  • email address
  • email account name
  • email account password

Clients can access their autoresponder at:
http://www.toucanweb.co.uk/ti_what_email_autoresponder.php

To find out more about how Toucan Internet LLP can influence your online success please feel free to contact Simon at the contact points below.

Toucan Internet LLP

Toucan Internet LLP

t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2010©. All rights reserved.

CD Business Cards – A Powerful Marketing Medium

CD Business Cards

CD Business Cards

For over ten years Toucan eMedia has been providing CD Business Cards to progressive business for marketing and generally for the distribution of information in an affordable and high impact way.

Unlike normal repro houses Toucan eMedia is a full service organisation capable of handling every part of a CD Business Card project from concept to final delivery and not just the CD Business Cards replication or duplication. The services can include presentation design, programming, video conversions, bespoke packaging; in fact everything to make your company look the best it can to prospective clients.
Toucan eMedia have structured prices to be competitive for the high quality services and products provided which is why international businesses with household names are content with our handing of their public image.cd_business_card_wallet1

You can store everything that your customers need to know about your business, from a full company presentation to details of products, services, interactive maps, databases and automatic links to the company’s web site. You can even store music sound tracks and include a voice-over if necessary.

Whether you need just 50 CD Business Cards or 50,000 Toucan eMedia have the resources to meet you requirements.

CD Business Card replication

CD Business Card replication

Denise Thomas of Toucan says “There are a few reasons why we enjoy such success, we have a very stringent quality control ethos, we spend time with clients so they are fully informed about the design and production procedures, even to the point where our key people will liaise with their programmers and designers and we’ll entertain small orders on very quick turnarounds.”

 

 

 


To find out more about CD Business Cards and how they could be of effective use to your business lease feel free to contact Denise at the contact points below.

Toucan Internet LLP

Toucan Internet LLP

t: 01279 871 694
e: denise@ebusiness-cards.co.uk
w: www.ebusiness-cards.co.uk

Copyright Toucan Internet LLP 2010©. All rights reserved.

Fractional Property Deals Website

Florida Fractional Deals is an enterprise that is pioneering fractional ownership of properties in Florida, both as an investment as the market recovers and as a holiday base in one of the World’s most popular holiday destinations.

logoMr Allan Dick, the proprietor of Florida Fractional Deals, required a simple one page website plus advice on how to make it impress visitors, but on a very small budget.

He said “We needed to prove principle so the budget was tight for our chosen web developer as this was all upfront investment. Toucan Internet suggested the attractive rotating image gallery with a zoom facility, plus image scrollers further down the originally designed page and a personalised autoresponder to all enquirers.”

This budget website plus the quick logo “was exactly what my business required”, he added.

Simon Thomas of Toucan commented that whilst they typically cater for larger web development projects, smaller enterprises such as this are of interest as they can grow into bigger business with the right support.

 


To find out more about Florida Fractional Deals contact Allan Dick, see the Florida Fractional Deals website at www.floridafractionaldeals.com

To find out more about how Toucan Internet LLP can influence your online success please feel free to contact Simon at the contact points below.

t: 01279 871 694

toucan-beak-tag-150e: simon@toucanweb.co.ukw: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Chinese Website Content for Local Coach Company

St Margarets Coach Hire of Stansted Abbotts has had their website marketed by Toucan Internet LLP and the marketing reports that came back showed a large number of visitors from mainland China.

Keen to capitalise on this, St Margarets chose to include an additional Home Page on their site in Chinese as written and proofed by Toucan Internet’s translators.

Simon Thomas of Toucan Internet says “All too often people forget the possible reach and influence of their website and if St Margarets Coach Hire start to capitalise on the large number of Chinese visitors to their site then the summer may well see them providing bespoke coach tours of the UK to many parties of visiting Chinese tourists”.

To find out more about St Margarets Coach Hire of Stansted Abbotts please visit their website at www.stansted-airport-coach-hire.co.uk

To find out more about how Toucan Internet LLP can influence your online success please feel free to contact Simon at the contact points below.

t: 01279 871 694

e: simon@toucanweb.co.uk

w: www.toucanweb.co.uktoucan-beak-tag-150

Copyright Toucan Internet LLP 2010©. All rights reserved.

11 factors that influence online success – Website performance markers

 

  •  Original creative design that echoes your brand
    The design should be in line with industry acceptability though pushing the norms so it’s not totally conformist. It must in every instance be immediately identifiable by any visitor as to what the site is about and have intuitive navigation whilst being avant-garde.
  • Proper Coding
    Proper coding to W3C standards means the site will be compliant with accepted world standards. Further audience specific coding is important as additional code needs to be written for “broken” browsers that have their own stilted interpretation of the standards. Bloated sites and pages stuffed with poorly optimised images and video will hurt your rankings.
  • Properly Programmed
    It’s no use using programming that is not supported by key sections of your market. If you are selling to institutions such as banking, you’ll find that their web browser security is set to “paranoid” which means it will block all but the most mundane code. Therefore any facilities on your site using Flash, Java or even humble Java Script must have fall back facilities using basic code. This is what we call degrading nicely. The majority of sites we see will not degrade nicely and in the worst cases page construction falls apart completely and the site becomes un-navigable as the menus disappear or become dysfunctional.
  • Properly Researched
    The Internet thrives on search results and king of the search results is Google providing some 80% of the worlds domestic and business search traffic. Key to success here is to use the right keywords in the right place in the right manner and frequency. Ideally research the key terms for your business by quizzing the websites of your leading providers in your sector. Then rank all the terms you’ve gleaned against real world search usage to determine the most effective. Then optimise the site using these terms. This search engine optimisation routine is a complete science in itself, but is well founded with clear rules. The basics are for you include a bare minimum of 100 and preferably 300 words per page. Make sure the prime keywords are used in the page title, meta description and titling on the pages. Cross link on the prime key words and ensure the key word density is between 4 and 8% per page. That will get you a fair way to making a reasonably well optimised website.
  • Good content
    Search engines are much cleverer now and, through what they call Symantec learning, know what constitutes a good site from a poor site and grades it accordingly. Don’t try and fool the search engines by overly keyword stuffing. A good SEO company will be able to optimise the site for both human and search engines without resorting to what are called Black Hat techniques that will ultimately get your site blacklisted. Google has expanded its algorithm that catalogues and ranks sites to include Video and PDF files so this is all valid content if used in the right way.
  • Relevancy
    This word crops up all the time in the search engine optimisation world. Keep your website relevant and on target. This strengthens the message and makes it clear to the search engines what you are all about.
  • Keep it current
    Stale websites eventually get side lined as they offer nothing new. Keep your site fresh with new and relevant articles. One way to do this with the minimum of effort is to have a blog running for all your news and take a feed from your blog to a news flash on every page. This way when you update your blog with a new article you also update every page on your website.
  • Link and Be Linked
    One of the biggest performance markers is to have a goodly number of relevant back links to your website. Backlinks are links to your site from other websites. Even a handful will noticeably improve your rankings. We invariably advocate an exchange links programme to our clients and provide visiting webmasters the exact code we want them to use when linking to us so they use our chosen keywords how we want them to.
  • Social Media Marketing Shares
    More than a complete seminar in itself is the boom phenomenon of SMM. If your clients Tweet, Facebook and alike, then add the SMM share buttons to all your pages so anyone can rebroadcast your pages to their followers. This way your interesting pages can be shared at a click with the viewers followers.
  • Correctly Hosted
    When a site has been coded properly it will use the smallest files possible so that the site can be delivered quickly and give a great visitor experience. Google monitors and rates sites for performance. All the good coding work can be undone by simply hosting on budget servers that are maxed out for profit rather than performance. There are free tools available to performance rate your hosting  for your site.
  • Marketing
    Promote and monitor your website on a regular basis to all the key search engines, the niche market search engines and directories and the local gazette sites. Use Google Analytics to monitor your site traffic and work out where improvements can be made. Use Google Webmaster to tell you where improvements can be made to your site. Test and measure all the time.

That should give some additional considerations for getting you the best advantage for your website on the net and therefore getting a greater return.


About the Author.

This article was written by Simon Thomas who has been active on the Internet since 1995 and runs a number of commercially successful Internet projects. He supports the building of clients’ websites to the correct standards, not just SEO, and maintains on-going search engine marketing for clients that value high performing websites.

For more information.

t: 01279 871 694

toucan-beak-tag-150e: simon@toucanweb.co.ukw: www.toucanweb.co.uk

 

Copyright Toucan Internet LLP 2009©. All rights reserved.

11 FAQs on Search Engine Marketing

Having a commercially successful website is ever increasingly important to businesses as the website moves centre stage in delivering corporate communications, be that the sale of products or services, liaison with suppliers, customers, after sales support or integration with back office systems for integrated accounts and stock handling.

However if your website is not showing highly in the top search engine results for your prime search phrases your business is missing out. This is shark infested waters for businesses looking for quality honest suppliers to provide effective and affordable optimisation of their websites so it is found by the search engines with their chosen key terms. There are companies that promise results and either fail to deliver, fail to deliver consistently or use techniques that could ultimately damage your reputation or brand online by having your web domain blacklisted.

Below are a few basic questions that are routinely asked to help you fill in the blanks when considering how to make your website work harder for you.

1. What is Search Engine Optimisation or SEO?

SEO stands for Search Engine Optimisation. It encompasses a raft of techniques and approaches to increase the readiness of your website to be understood and therefore categorised by the search engines.

2. What is an Organic listing?

An organic listing is the listing of one of your web pages in a search engine and it is included and ranked based on the search engines perceived merits of your web page and website. More and more it is apparent that the good quality websites that deliver great content and play by the rules are finding favour with the search engines.  

3. What is Ethical Search Engine Optimisation?

Ethical Search Engine Optimisation or White Hat SEO is simply the use of good optimisation techniques that brings real benefit to the possible visitors to your site. The programmes that assess your site are getting ever more cleverer about rating what is good and penalising what could be seen as trying to take unfair advantage.

4. What are Black Hat techniques?

These are techniques that can be employed to spoof the search engines into thinking that your site is better than it actually is. Whilst we perceive that good SEO techniques should push the envelope, we strongly recommend stopping short of Black Hat techniques since should you be found to have used techniques, or have engaged someone who has used such techniques on your website, it can result in your page being penalised or even excluded from some or all of the major search engines.

5. Why does my website not show in the search results?

There is a raft of different reasons when this may be the case and here are a few for consideration:

  1. You may not have a search engine optimised design. Many designers create brilliant designs, but do not team up with equivalently skilled web partners who know how to write the code that delivers the site to the web browser.
  2. The site may not be written to be adequately readable by the search engines that you want to engender.
  3. The site or web pages could have missing or incongruous elements such that the search engine is confused about the content and purpose of the site.
  4. You or your web engineer may have strayed into inadvertently using Black Hat Techniques. And the site has been downgraded in response. You may not have submitted the site adequately as part of your post launch search engine marketing. (See http://blog.toucan-group.com/?p=17 for an extensive SEM program) .

6. What is Keyword research?

Keyword research is finding the right words that will deliver the highest number of visitors to your website possible. Believe me, a single “S” going from a singular to a plural can mean a tenfold difference in visitors.

To get to the optimum keywords the routine is to start with your instinctive choices, extract key words from top competing sites, then rank all those terms in order of real world usage. Then, by applying some instinctive personal understanding of the market place, together with an eye to how much the term is contended, draw up your final list. How this list is subsequently used is down to the skills of your web coder and copywriter who should work “hand in glove”.

7. How do I get recognised or ranked for specific keywords?

Apart from putting the right keywords in the right places you have to have the right keywords selected in the first place. Once the site is optimised and launched into the big wide world it needs to be promoted and this is where a comprehensive Search Engine Marketing programme needs to be put in place so the site is promoted and monitored properly. It not only needs to be promoted to the obvious search engines but also the niche directories and local gazetteer sites.

8. What is search engine friendly design?

The way a design is converted to a web page can be the make or break of a site’s search engine performance; a friendly design is readable and an unfriendly design is far less so. Certain techniques hamper search engines from understanding your site and some can stop a search engine from even looking at your pages. This is where you need a good web construction partner who you trust to understand what can be done and also to get the best out of the creative design provided by the designer. Here you start to see that web coder, creative designer and copywriter have to work as one for a website that stands any chance of success against the every rising bar of other quality websites.

Cheap doesn’t work – no matter how pretty the design.
9. Are Meta tags useful?

Absolutely, Google may ignore Meta Tag Keywords, but the properly written Meta Description is paramount to good SEO.

10.How can I achieve a top 10 result?

Follow all the rules, do the research and keep the site current and relevant. Promote under a structured Search Engine Marketing programme and respond to the feedback that the SEM campaign gives you.

11. Is cheap hosting a good idea?

Absolutely not! Taking Google as the market leading search provider; it rates websites on performance. Performance is measured a number of ways, some will be as a result of how the site was built and some by how it is delivered. Cheap servers deliver sites in a measurably slower manner for any number of reasons and your site will be ranked accordingly. There is free software on the Internet to monitor website performance and you want to be sure that you’re not “saving” on hosting but missing out on good rankings – it’s a false economy to do so.


About the Author.

This article was written by Simon Thomas who has been active on the Internet since 1995 and runs a number of commercially successful Internet projects. He supports the building of clients’ websites to the correct standards, not just SEO, and maintains on-going search engine marketing for clients that value high performing websites.

toucan-beak-tag-150For more information.

t: 01279 871 694

e: simon@toucanweb.co.uk

w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

So Much More than Just a Stationery Store.

We all benefit from great suppliers and sometimes it’s appropriate to spread some good news.

Toucan Internet LLP has used the services of Brown & Tiney Stationers for over ten years. The differentiator between a good supplier and an excellent supplier is the exceptional customer service received when things don’t quite go to plan; as we all know the good times take care of themselves.

Routine dealings with Brown & Tiney are a pleasure as nothing is too much trouble, their personallogoised online ordering system genuinely saves time and their special “Hot Items” catalogue of the top 7,000 most popular stationery items gives consistent good value prices all year round – not just for limited special offer periods. Alan Brown, Managing Director of Brown and Tiney said “after we’ve spoken to a new business, 85% change their supply to us as we quantifiably save them money and invariable improve on service”.

Routinely Toucan needs items in a hurry, either for ourselves or as part of a client project and Brown & Tiney have always managed to pull the rabbit from the hat. Well done guys.

Toucan Internet LLP recommends Brown and Tiney as a quality supplier that shares the same customer service ethic as itself.

More details at www.brownandtiney.com or call 01279 437710 and tell them Toucan sent you!

toucan-beak-tag-150Toucan Internet LLP
t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Dependable Internet Services Underpin Successful Answer Call Business

zoom-logoZoom Answer Call is celebrating its first successful decade in business, over eight years as  a client of Toucan Internet.

In 2002 Chella Hayes, CEO of  Zoom decided to rebrand the company’s logo, website and stationery and chose Toucan Internet to assist in this project. The resulting distinctive branding is still in use today, epitomising the quality of business call handling from Zoom.

Chella says “Good internet communications are essential to our entire operation and in this respect Toucan Internet has excelled, repeatedly surpassing expectations. We value Toucan’s personal and rapid response to issues as they arise. They routinely debug email problems, invariably such problems being caused by third party or client’s networks, which nonetheless prevent Zoom providing its clients with the first class service they expect”

We wish Zoom Answer Call a successful second decade.


For more details on how Zoom could help you business please see www.zoomuk.co.uk or email Chella at sales@zoomuk.co.uk

At Toucan Internet we’re looking for more businesses that want exceptionally high quality internet services and unparalleled support.

 

toucan-beak-tag-150Please call us for a chat.

t: 01279 871 694
e: simon@toucanweb.co.uk

w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

Leading Barristers’ Chambers chooses web partner

9-12 Bell Yard is a leading criminal barristers’ chambers in the City and they chose Toucan Internet as their web designers earlier this year. Apart from the main web projects, Toucan’s creative design team has been engaged in producing a number of items in various media for Chambers, including email campaigns, digital Christmas cards and a hand drawn website.

The annual Chambers’ party aboard HMS Belfast was a real success and Toucan designed and produced the  impressive corporate folders together with the event invitations for the night. These designs were based  upon a newly evolved logo icon taken from designs that had been created as part of the development work for the Chambers’ new website. 3_detail_21

A Chambers’ spokesman said “We are delighted with the creativity and support Toucan has brought to every project they have worked on so far.”

The folder and modified logo are designed to give great value in that they can be used on more than just one occasion. The generic chambers folder will double as a CD presentation folder for distribution of material such as course notes, whilst the modified dynamic glass effect logo will feature in the forthcoming website.

Simon Thomas, Partner of Toucan Internet said “This is a great example of how a brand identity can be effectively used across different media. Toucan’s strength is that we have all the resources required including creative designers, Flash developers, programmers, systems people and the team approach to make these projects a success for our clients”.

For more details about 9-12 Bell Yard :
Web: www.9-12bellyard.com
Tel: +44 (0) 20 7400 1800
Email: clerks@9-12bellyard.com

For more information or details on how Toucan could enhance your marketing and promotional material please call or email.

toucan-beak-tag-150Tel: 01279 871 694
Email: simon@toucanweb.co.uk
Web: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.

We can speak Klingon

“Having a website properly created, run and promoted for you is an important part of business now. Having a company that can provide such a service in a totally reliable, professional and friendly (non-Klingon-speaking) way is even more important. Lucky me: I found that company in the form of Simon and his team at Toucan. If your web co. doesn’t measure up, feel free to move to Toucan – I’ll share!”

Jane Malyon
Trainer – Coach – Writer – Speaker – “Agony Aunt”

See Jane’s Websites from Toucan >>>

Having been immersed in the commercial side of the Internet since 1995 we at Toucan can talk Klingon where required but prefer helping you develop your online business in plain English.
Please call us for a chat.

toucan-beak-tag-150t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Copyright Toucan Internet LLP 2009©. All rights reserved.