When WSPC the “home of the world’s smallest pc” needed a new website they had no hesitation in putting this important project to the incumbent web development company Toucan Internet.
WSPC build small, robust
PCs that have the power and performance of desktop computers but take up minimal space making them ideal where space is at a premium and perfect for marine, automobile and other niche applications. Details at worldssmallestpc.com
Toucan Internet has looked after WSPC for many years and by consistent online marketing have secured good footfall to the site of relevant visitors looking to purchase, be they individuals or, more the norm, organisations looking for multiple purchases.
The website creative design immediately shows the visitor applications for the small PC’s so putting the product in context visually as soon as it’s glimpsed. This is very powerful for convincing relevant visitors to stay on site when they arrive from a search result.
Understanding buyers’ needs, we grouped the products into subcategories so that only the correct products are shown that meet the customers’ needs. This therefore makes it easy to select the most appropriate PC before buying through the onsite checkout.
The whole site is managed by WSPC using the Toucan Control Panel that makes complex updates to content and the shop a simple task.
Heavily optimised for continued search engine success, coding is in place to trap anyone following a link to the old site so they are seamlessly delivered to the new site; it’s all too easy to forget the quality links old sites have when developing new.
Toucan Internet is pleased to continue to contribute to the success of this long-established and well-regarded specialist pc supplier.
To find out more about how Toucan Internet LLP can improve your online success, please feel free to contact Simon at the contact points below.
t: 01279 871 694