Be Web Wise – as published in NBA Passport Sept 2009

nba_article-imageSimon Thomas, from Toucan Internet LLP, talks us through
his experiences.

Most businesses want to hang onto their cash and investigate what gives them the best bang for their buck; something we should all be doing all of the time, but brought into focus as the recession squeezes our cash.

Nothing could emphasis this more when we see the upturn in investment by bus­inesses that have analys­ed their ROI’s and have woken up to the fact that the Net is in many cases the quick­est, cheapest and most effective route to market and has been either ignored or played with without serious intent in the past. Many clients have re­align­­ed budgets, giving sig­nif­­­ic­ant­ly less or no spend for space advertis­ing and sales people in favour of online marketing.

For example it is possible to build an administrative system that will run all the courses for a national swim school for £5,000. David Cartwright, MD of the Cartwrights Swim School said “It was a big leap of faith for us to move from trad­itional paper based systems. We knew it would be the quickest way to communi­cate with the hundreds of clients we have on courses all around the country and would also be the automated administrat­ive centre.”

It’s a fairly simple job to identify from where best business rewards will come when reviewing a business m.o. and their current marketing. Don’t subscribe to the philosophy that if it’s simple it doesn’t work.

Pat Fox, MD of Aralia Garden Design, noted: “Over a couple of weeks this summer, our site gen­erat­­ed three orders totalling £63,000.”  

Article published in Passport the Newport Business Association monthly business publication

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For details of the Newport Business Association – www.newportbusinessassociation.co.uk

The full September issue of Passport is available in PDF format here >>>.

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