Web

We can speak Klingon

Website AdminOctober 20, 2009

“Having a website properly created, run and promoted for you is an important part of business now. Having a company that can provide such a service in a totally reliable, professional and friendly (non-Klingon-speaking) way is even more important. Lucky me: I found that company in the form of Simon and his team at Toucan. If your web co. doesn’t measure up, feel free to move to Toucan – I’ll share!”

Jane Malyon
Trainer – Coach – Writer – Speaker – “Agony Aunt”

See Jane’s Websites from Toucan >>>

Having been immersed in the commercial side of the Internet since 1995 we at Toucan can talk Klingon where required but prefer helping you develop your online business in plain English.
Please call us for a chat.

toucan-beak-tag-150 t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Business Wisdom, Web

Customer Comment

Toucan Internet at the Dentists

Website AdminOctober 14, 2009

Nobody likes going to the dentist; or do they. Toucan Internet LLP seems to have found favour with progressive dentists looking for success online.

Welcome to Smile and Wellbeing

Smile & Wellbeing in Bishop’s Stortford was Toucan’s first success when charged with getting the site favoured by Google with top search terms “Dentist in Herts” and “Dentist in Bishops Stortford”. Entrepreneurial dentist Dr Bhavin Bhatt said “We had a lovely site that projected our practice well, but until we handed control of the website to Toucan, nobody was visiting. Since Toucan optimised the site we have a steady stream of visitors and new clients, primarily from these search terms. We are pleased with the results and as such have referred Toucan to other colleagues looking for good web partners”.

See www.smileandwellbeing.co.uk

Hook Lane Dental Practice logo developed by Toucan Internet

One such referral was Dr Kieron Khoorbhoor of Hook Lane Dental in Welling, Kent. This was a new practice and Toucan was pleased to get involved at an early stage and provide creative designs for the practice logo, business stationery, referral forms, and of course a rather unique website including a video of the practice.

See www.hooklanedental.co.uk

And just last week Dr Saba Qureshi’s Northwood Orthodontics website was launched. This site was designed to be in line with industry norms and project a friendly approachable practice that both parents and adults would feel comfortable using. The site is heavily optimised ready for search engine marketing and the domain name of www.orthodontics-london.co.uk hides no secret that we’re after some serious Google referrers.

For more information on Toucan and how we could help develop your business please call us for a chat.

t: 01279 871 694

e: simon@toucanweb.co.uk

w: www.toucanweb.co.uk

Search Engine Marketing, Search Engine Optimisation, Web

Announcements, SE Marketing, SEO

Be Web Wise – as published in NBA Passport Sept 2009

Website AdminOctober 6, 2009

nba_article-image Simon Thomas, from Toucan Internet LLP, talks us through
his experiences.

Most businesses want to hang onto their cash and investigate what gives them the best bang for their buck; something we should all be doing all of the time, but brought into focus as the recession squeezes our cash.

Nothing could emphasis this more when we see the upturn in investment by businesses that have analysed their ROI’s and have woken up to the fact that the Net is in many cases the quickest, cheapest and most effective route to market and has been either ignored or played with without serious intent in the past. Many clients have realigned budgets, giving significantly less or no spend for space advertising and sales people in favour of online marketing.

For example it is possible to build an administrative system that will run all the courses for a national swim school for £5,000. David Cartwright, MD of the Cartwrights Swim School said “It was a big leap of faith for us to move from traditional paper based systems. We knew it would be the quickest way to communicate with the hundreds of clients we have on courses all around the country and would also be the automated administrative centre.”

It’s a fairly simple job to identify from where best business rewards will come when reviewing a business m.o. and their current marketing. Don’t subscribe to the philosophy that if it’s simple it doesn’t work.

Pat Fox, MD of Aralia Garden Design, noted: “Over a couple of weeks this summer, our site generated three orders totalling £63,000.”

Article published in Passport the Newport Business Association monthly business publication

For details of the Newport Business Association – www.newportbusinessassociation.co.uk

The full September issue of Passport is available in PDF format here >>>.

For more information on Toucan and how we could help develop your business
please call us for a chat.

toucan-beak-tag-150 t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Business Wisdom, Web

Published Articles

Chartered Surveyors & Architects celebrate 30 years in business

Website AdminSeptember 30, 2009

Having achieved 30 years of successful business, both locally and nationally, Wilby & Burnett decided to review and update the company branding. Foremost in the minds of the partners was how to formulate an updated public image whilst remaining true to their existing and very successful branding. This new image was used in everything that meets and greets their clients including evolving the company logo, redesigning the stationery and of course establishing the practice website.

Having chosen Toucan Internet LLP to undertake the project, the logo and stationery design was the first stage. Once concluded the website design was addressed and, in a few “stepping stone” design concepts, a design was conceived that was true to the established branding. This projected the business as a professional, multi-disciplinary practice covering key areas of project management, architecture and surveying.

The website’s prime objective is to be a prestigious reference point to any possible client considering using the services of the practice. Partner Terry Wilby said “We’re very pleased with the published website. It projects well the professionalism of the business with key examples using Flash image sequences whilst showing us as an approachable business with whom most would like to work.”

www.wilbyburnett.co.uk

For more information on Toucan and how we could help develop your business please call us for a chat

t: 01279 871 694
e: simon@toucanweb.co.uk
w: www.toucanweb.co.uk

Web

Announcements

A new website for a changed market place.

Website AdminSeptember 23, 2009

This year many of our customers have had great results from their websites as we’ve worked their sites harder for better returns against the back drop of shrinking markets.

For companies looking at innovative marketing methods we have also designed and produced many thousands of CD business cards.

We’ve been so focussed on our customers’ successes that we’ve neglected our own marketing.

Correcting this, we’ve completely reworked our main website to share with you some of the effective new ideas that we’ve adopted this year for giving our clients the edge online over their competition.

Please see http://www.toucanweb.co.uk.

It is more apparent than ever that businesses are turning more to their websites to affordably generate the lion’s share of sales opportunities over past, more traditional methods – a well optimised and managed site does give a strong return on investment.

We’ve also seen customers automate sections of their business by having us write web server based routines to manage work previously done by office personnel, thereby freeing staff for more profitable use of their time.

We are more than just a web design company to our clients – we are a cost effective extension to their business.

When visiting our website at www.toucanweb.co.uk you’ll also have the chance to receive
“Tips and Tricks for online success” for FREE and a chance to win an iPod.

If you have an idea for an online facility and want to sound us out, please call me as we’re always interested in new challenges.

Wishing you continued success,
Simon @ Toucan Internet LLP toucan-beak-tag-150

t: 01279 871 694
e: simon@toucanweb.co.uk

CD / New Media, Web

Announcements

Mercedes S Class added to Chauffeur Fleet

Website AdminAugust 1, 2009

Flying Hire S Class Mercedes Service

Flying Hire is a long established, no compromise chauffeur service providing executive travel services for local business around Stansted, London and serving all London’s Airports.

As clients of Toucan Internet for over ten years, we are pleased to recommend Flying Hire for any travel requirements, but especially for business when there is the need for absolute reliability and a quality of service that cannot be bettered.

Owner of Flying Hire, Chris New, says “We offer a top quality service at a more than fair market price which is why we have thrived as a business over the last ten years.” He goes on to say “we’ve worked with Toucan as our online marketing partner as they share our ethos for quality of service and have consistently delivered us great search engine results that keep channeling customers to us”.

To find out more about Flying Hire and how to book the new S Class star of the fleet, please visit their website or email Chris.

Flying Hire Contact Information:

Web: http://www.stansted-airport-taxis.com
Tel: +44 (0) 7968 026 032
Email: customerservice@stansted-airport-taxis.com

For more information of how Toucan can help further your online success please contact us:
Tel: 01279 871 694
Email: simon@toucanweb.co.uk
Web: www.toucanweb.co.uk toucan-beak-tag-150

Web

Announcements, SE Marketing

Safe as Houses with Absentia

Website AdminMay 16, 2009

When Moira Hampton JP of Absentia was looking to enhance the business’ website she asked their local IT support company Systematic Business Solutions. Systematic use Toucan Internet LLP for all their website related projects and were swift to recommend Toucan again for Absentia’s website.

Once engaged on the project, Toucan Internet started the website creative design, optimisation and site development to Moira’s brief. As Absentia’s services are geared to providing House and Pet sitting services to clients in the UK and aboard, the site had to emphasise the diligence and honesty of the sitters that their clients expect when putting their pets and property in the care of ‘strangers’. As Moira Hampton, Managing Director of Absentia says “Our aim is for our sitters to be people you can trust, people who you would like to sit for you again in the future. Our sitters are selected for their integrity, competence and reliability.”

Given this background the site had to project this level of professionalism and be of interest to this diverse but select audience whilst maintaining the clear branding that was already in place.

This was achieved and “we are delighted with the finished website and the random selection of quotes and images on every page makes for an interesting visit every time. Well done Toucan”.

For more information on Absentia and their house and pet sitting services please visit www.home-and-pets.co.uk.

For more details about Systematic Business Solutions please visit www.sysuk.co.uk

For more details on how Toucan Internet could improve your online success please contact us and ask for Simon.

t: 01279 871 694
e: simon@toucanweb.co.uk

Uncategorized, Web

Announcements

Five tips for more cost effective Google AdWords advertising

Website AdminMay 7, 2009

Google Adwords Optimisation

A simple but powerful message from Google that is of use to all Toucan Internet’s clients running their own Adwords Campaigns.

“Today, more than ever, it’s hugely important to ensure that your company’s money is well spent.
With this in mind, we at Google have put together a short video outlining 5 tips on very simple things you can do to help ensure that your AdWords advertising is cost effective and successful in attracting users to your website.”

Google May 2009

t: 01279 871 694

e: simon@toucanweb.co.uk

Business Wisdom, Web

SE Marketing

Key Steps in the Preparation of a Commercially Successful Website

Website AdminMay 7, 2009

Simon Thomas 7th May 2009 BNI Stansted

Simon Thomas of Toucan Internet LLP delivered a ten minute talk to Stansted BNI on the key stages involved in the development of a commercially successful website.

By popular request the MS PowerPoint “slides” are made available for those that may want these for reference.

Download presentation BNI10mins200905i1PublicLIVE.ppsx 4.17MB
We suggest you save this to your local hard disk to run.
Note some browser security may convert this to a ZIP file as a security measure.

If you are at the point where your business needs a commercially successful website, either by creating one from your current cobweb or by creating one anew, just contact Simon for a chat.

t: 01279 871 694 toucan-beak-tag-150

e: simon@toucanweb.co.uk

Business Wisdom, Web

Announcements, SE Marketing, SEO

Free Money Promotes Winning Website

Website AdminApril 29, 2009

screen-grab-aralia-300 Aralia Garden Design is a progressive garden design company based in Herts. Toucan Internet LLP has worked closely with Aralia on their current website since its inception in 2007.

www.aralia.org.uk

With the assistance of Business Link, Aralia gained funding to:

update more of their site to include intelligent content management
bring the optimisation in line with current search engine expectations
run a full marketing session on the site

This website has generated approximately £80,000 of business in the last three weeks and as Spring is in the air greater web activity is predicted.

Toucan Internet LLP is approved and included in the Business Link supplier brokerage.

To find out more we suggest you contact us about your website and Business Link to see what regional business grants are available to your business.

Web

SE Marketing, SEO

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